Canvases of Care
2024 Clio Health Shortlist Nurses spend countless hours providing care to others, but sometimes that’s hard to see. In celebration of Nurses Week, GE HealthCare honored nurses by turning their hours into brushstrokes to paint a detailed picture of their never-ending commitment to care. And because a nurse’s job is never finished, neither are these paintings. Intentionally left unfinished, they symbolize the continued dedication, resilience and passion of nurses everywhere. Working with artist Tim Okamura, we visualized nearly 200k hours of care across five paintings. CDs: Rob Concepcion & Jess Rello Jr AD: Sara Kway Jr CW: Danah Fakhreddine
For each day of Nurses Week, we highlighted a different nurse and their story on Instagram, Facebook, LinkedIn, and Twitter.