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Snickers x Snapchat

We were asked to get Gen Z users associate Snickers as a brand that is relevant to them by creating a Snapchat filter which adds value/solves a problem for them. We decided to give them an entertaining way to share their out-of-sorts behavior. CDs: Jim Connolly & Damjan Pita Jr. AD & CW: Sara Kway & Danah Fakhreddine